Metricon

About Metricon

Metricon is one of Australia’s most trusted and recognized building companies, delivering residential and commercial construction services for over 45 years. From house and land packages to large-scale developments, Metricon has become a household name across the country. Looking to maintain their competitive edge and grow digital performance, Metricon partnered with Metrix to improve their online engagement, lead generation, and advertising outcomes.

Challenges

As a well-established brand in a highly competitive sector, Metricon faced unique challenges in elevating its digital performance. Key challenges included:

• Standing Out in a Saturated Market – With many competitors in the building and development space, the strategy needed to highlight Metricon’s authority without diluting its established brand.

• Maintaining Reputation While Scaling – The marketing efforts had to enhance growth without compromising the company’s legacy and trust.

• Optimizing for Performance – Previous campaigns lacked focus on conversion-based optimization, requiring a more structured and results-driven approach.

Approach

Metrix applied a performance-led marketing framework designed to amplify visibility, increase lead quality, and drive measurable results. The project was executed in three key stages — discovery, strategic planning, and activation.

Strategy & Execution

To deliver on Metricon’s objectives, we rolled out a digital strategy focused on organic visibility and paid media performance:

• Discovery & Planning – Conducted a full audit of current digital channels and aligned on KPIs across sales, lead generation, and engagement.

• Search Engine Optimization – Targeted location-based and service-specific keywords, optimized on-page content, and improved site speed and crawlability.

• Advertising Campaigns – Developed and launched targeted campaigns across Google and Meta platforms, including interest-based and remarketing audiences.

• Creative Asset Development – Produced ad creatives that highlighted trust, legacy, and clear offers across the buying journey.

• Ongoing Optimization – Monitored campaign performance daily, adjusted ad spend allocations, and performed regular A/B testing for better conversion outcomes.

Outcomes

Metricon saw powerful, measurable improvements across digital touchpoints. From lead generation to search visibility, the campaign exceeded expectations and delivered a double return on investment.

Key Results

2

x

Return on investment across paid ad campaigns

49

%

Increase in high-intent leads from SEO and ads

33

%

Increase in audience engagement across landing pages