Overview:
Metricon is one of the most trusted building companies in Australia that has been serving people for the last 45 years. The company offers services like selling lands, developing homes, and constructing commercial buildings. To help the business grow, Metrix assisted Metricon in advertising and marketing strategies. The primary objective was to increase sales and audience engagement on their website.
Challenges:
Metricon is a highly esteemed organization in the field of construction and has been active for over 45 years. The challenge was to maintain the reputation of the company and make it stand out from the crowd. Our team had to implement some of the most effective tactics to elevate sales and audience engagement on their website.
Vision:
The vision was to fulfill the initial requirements of the client and accomplish the project by performing search engine optimization along with marketing strategies. Metrix aimed to improve the website’s visibility by ranking it on top across search engines, along with increasing sales and leads for Metricon.
Solution:
To achieve the objectives, Metrix implemented a three-stage plan. Firstly, the team discovered the basic requirements of the client. Secondly, they developed a plan or strategy to enhance the advertisement approach for Metricon. Finally, the proposed advertisement approaches were implemented on the existing website, focusing on search engine optimization and social media advertising.
Results:
The generated results were impressive. The number of sales has increased, and the leads have been enhanced, resulting in a double return on investment. The site was ranked on top across search engines, and the ads generated on social media platforms had also attracted a good range of leads. Metricon’s trust in Metrix paid off, and the company appreciated the outstanding results.