Overview:
The MLK Label is a popular Australian online store that specializes in selling a wide range of baby products such as blankets, swaddles, dummies, baby bags, and breastfeeding accessories. Initially, the business provided services only in Australia. However, to expand their reach, they contacted our team of experts to help them revamp their website and increase their online presence.
Challenges:
The primary challenge we faced while working with The MLK Label was to redesign their website, which was outdated and unattractive. Our team of skilled professionals worked tirelessly to revamp the website’s themes, templates, and color combinations. Additionally, the business wanted to rank higher in search engine results to compete with other digital businesses in the market. We assigned our most expert professionals to this task.
Vision:
After analyzing the market trends and exploring the competition, our vision was to maintain the simplicity of the website’s look and feel while implementing advanced techniques and technologies. We assigned different tasks to specialists. The developers were responsible for application and website development, while the digital marketing team handled the branding and marketing of the business.
Solution:
To tackle the challenges, Metrix provided The MLK Label with comprehensive search engine optimization campaigns, on-page, and off-page services, as well as proper branding and marketing. Our SEO team worked hard to refine the business’s keywords and phrases to increase audience views and product sales. We introduced the concept of keyword rephrasing and graphic designs for better branding and marketing. After implementing all of these solutions, the observed results were amazing, which increased traffic and sales for the business.
Results:
After implementing the solutions, The MLK Label observed significant growth in their online presence and audience reach. The website’s overall look and feel were modernized and more attractive, which made the products more appealing to customers. The comprehensive search engine optimization campaigns and branding strategies implemented by our team of professionals enabled The MLK Label to rank higher in search engine results and stand out from their competitors. As a result, the business achieved increased sales and revenue, which exceeded their expectations.