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About Moonyah
Moonyah Services is a proudly 100% Aboriginal-owned and family-operated business in Australia, delivering full-service building and asset maintenance solutions. With a strong commitment to cultural heritage and community, Moonyah Services partnered with Metrix to enhance its digital presence, increase website traffic, and strengthen audience engagement across both commercial and public sector clients.
Challenges
Given Moonyah’s proud heritage and competitive positioning, the digital transformation needed to preserve identity while achieving measurable performance goals. Key challenges included:
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Standing Out Respectfully – The digital identity needed to highlight Moonyah’s Aboriginal ownership and values without compromising simplicity or professionalism.
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Low Online Visibility – Prior to engaging Metrix, Moonyah Services lacked presence across search engines and relevant directories.
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Full-Scope Development – The brief included both web and application development, requiring cross-functional collaboration.
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Consistent Branding – The company needed unified brand assets that reflected both cultural roots and commercial reliability.
Approach
Metrix took a purpose-driven approach, ensuring every touchpoint was aligned with Moonyah’s values while improving functionality, usability, and discoverability. The goal was to create a user-first, mobile-responsive digital experience with optimized content and culturally respectful branding.
Strategy & Execution
The engagement was divided into technical, creative, and performance phases:
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Website Development – Built a clean, WordPress-based website that was easy to maintain, mobile-friendly, and reflective of Moonyah’s brand.
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Application Build – Developed a lightweight, functional app interface designed to support internal operations and client interactions.
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SEO Strategy – Conducted keyword research specific to Moonyah’s service regions and industries; implemented on-page SEO for service pages.
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Visual Identity Design – Crafted graphics, banners, and brand assets that respectfully represented Aboriginal identity and community impact.
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Content Strategy – Rewrote site copy to be more accessible, search-friendly, and aligned with Moonyah’s voice and values.
Outcomes
Moonyah Services experienced measurable growth in traffic, engagement, and client interest. The new platform provided a strong foundation for both operational excellence and community trust — showcasing the business as a modern, culturally grounded service provider.
Key Results
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Increase in organic traffic within the first 90 days
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Boost in page views per session
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Uplift in inbound enquiries
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