%
%
%
About Moonyah Services
Founded by twin brothers Saia and Anthony Fainga’a, Moonyah Services is a dynamic, proudly 100% Aboriginal-owned business offering a diverse range of services including construction, insurance, manufacturing, and property maintenance. With a strong foundation in community and quality service delivery, Moonyah approached Metrix to elevate their digital presence and build a platform capable of supporting their growth across multiple sectors.
Challenges
Despite its strong leadership and growing portfolio, Moonyah’s online presence didn’t reflect the quality or diversity of its operations. Key challenges included:
-
Website Performance & Design Issues – The existing website lacked polish, professionalism, and optimization for user experience or SEO.
-
Low Online Visibility – The site was not ranking for key services, limiting discoverability and organic lead generation.
-
Fragmented Branding – The digital identity needed to feel unified, culturally grounded, and commercially competitive.
-
Complex Offering – The range of services needed to be clearly and simply communicated to different audiences.
Approach
Metrix developed a full-scope solution centered on performance, clarity, and cultural respect. The goal was to build a high-performing platform that honored the founders’ vision while engaging broader audiences and supporting future growth.
Strategy & Execution
Our multidisciplinary team collaborated closely with Moonyah to deliver a clean, modern, and scalable solution:
-
Website Redesign – Rebuilt the site from the ground up with improved layout, intuitive structure, and responsive design tailored to diverse audiences.
-
SEO Optimization – Conducted technical and keyword audits, implemented on-page and off-page SEO strategies, and aligned content to local/regional service demand.
-
Digital Marketing Strategy – Rolled out targeted campaigns and provided guidance on long-term digital acquisition plans.
-
Brand Expression – Developed consistent visual elements and messaging that reflect the brand’s Aboriginal heritage while appealing to commercial audiences.
-
Performance Tracking – Implemented analytics tools and conversion tracking to monitor growth, engagement, and ROI.
Outcomes
With a refined digital foundation in place, Moonyah Services now presents as a forward-facing, multi-industry provider with strong community roots and scalable digital infrastructure. The company experienced increased inbound inquiries, stronger SEO rankings, and higher credibility online.
Key Results
%
Increase in website traffic within 60 days post-launch
%
Growth in average session duration and visitor engagement
%
Increase in organic leads through search-optimized service pages
Explore Other Case Studies
We have conducted numerous case studies on successful businesses, showcasing the positive impact our software has on increasing productivity, streamlining operations, and driving growth.
Adzy's Stump Grinding
From solopreneur to six crews and a fully systemised operation, Adzys Stump Grinding scaled rapidly with Metrix. We streamlined lead management, automated invoicing, implemented Tradify, and now manage everything from digital marketing to CRM. The result? 100% growth every 6 months — and a business that runs like a machine.
The Bride's Table
Metrix worked with The Bride’s Table to elevate their online presence through visual refinement, mobile-first web design, and a multi-channel advertising strategy — resulting in more inquiries, better engagement, and a growing list of dream weddings.
Fella Hamilton
Metrix redesigned the Fella Hamilton website to better reflect the brand’s timeless elegance and improve the online customer experience. With a refined layout and smoother navigation, the brand is now set up to convert and engage with confidence.
Join the Metrix community and stay up-to-date on the latest industry trends
Subscribe now and gain a competitive edge in your industry!