%
%
%
About Moonyah Workforce
Moonyah Workforce is a proudly Indigenous-owned company specializing in recruitment, labor hire, and traffic control services across the building and civil construction sectors. As a Supply Nation certified business, Moonyah Workforce is deeply committed to creating sustainable employment opportunities for Indigenous Australians. In 2021, the company engaged Metrix to deliver a custom-built application, alongside branding, SEO, and marketing support to strengthen their digital presence and operational efficiency.
Challenges
Moonyah Workforce needed a comprehensive solution that not only supported its workforce operations but also amplified its visibility and impact within a highly competitive industry. Key challenges included:
-
Complex Application Requirements – The app needed to simplify workflows, support job applications, and manage labor assignments — all in a user-friendly format.
-
Brand Visibility – The company required a refreshed brand system and messaging framework to clearly communicate its mission and values.
-
Limited Online Presence – Prior to the engagement, Moonyah Workforce lacked discoverability in relevant search categories.
-
Tight Timeline & Diverse Requirements – The project needed to be delivered in stages with clear division of roles, ensuring speed without compromising quality.
Approach
Metrix developed a structured roadmap broken into three clear phases — discovery, design, and development — ensuring alignment at every stage. The solution had to reflect both technical reliability and cultural integrity, while supporting Moonyah Workforce’s long-term growth goals.
Strategy & Execution
Each stage of the project was tailored to deliver real functionality and brand consistency:
-
Discovery Phase – Held in-depth workshops with founders to understand hiring processes, Indigenous workforce integration, and job flow needs.
-
UX/UI Design & Wireframes – Designed intuitive wireframes and prototypes centered around mobile usability and role-specific dashboards.
-
Application Development – Built a custom app that includes job listings, candidate application tools, an employer dashboard, and workflow automations.
-
Branding & Messaging – Refined visual assets and language to reinforce Moonyah’s values, commitment to community, and trust within the industry.
-
SEO & Marketing – Executed on-page and off-page SEO strategies and digital campaigns to drive discoverability for key services and Indigenous hiring terms.
Outcomes
Moonyah Workforce now operates with a streamlined recruitment platform that reduces admin burden, enhances applicant experience, and showcases the company’s values. The new digital presence has increased their visibility and impact across Australia’s construction and infrastructure sectors.
Key Results
%
Increase in qualified job applicants within the first 3 months
%
Boost in website traffic from SEO and branded campaigns
%
Reduction in admin time for managing labor hire workflows
Explore Other Case Studies
We have conducted numerous case studies on successful businesses, showcasing the positive impact our software has on increasing productivity, streamlining operations, and driving growth.
Next Level Hire
Metrix helped Next Level Hire modernize their rental process with a user-friendly website and real-time booking system — resulting in more bookings, greater efficiency, and a better customer experience.
Meetings Events Australia
Metrix partnered with Meetings Events Australia to deliver high-impact marketing campaigns within a tight budget. The result: double the ROI, increased ticket sales, and smarter, more scalable event marketing moving forward.
B & B Rides And Games
B & B Rides and Games was onboarded to the Metrix App to bring structure and efficiency to their growing mobile amusement business. With real-time asset tracking, job scheduling, and centralized bookings, they’ve streamlined operations and unlocked time to focus on delivering fun.
Join the Metrix community and stay up-to-date on the latest industry trends
Subscribe now and gain a competitive edge in your industry!