Overview:
Moonyah Workforce is an indigenous company that provides recruitment, labor hire, and traffic controller services for building and civil constructions. As a supply nation certified company, Moonyah Workforce emphasizes the importance of Indigenous Australians’ involvement in the workforce. In 2021, they reached out to Metrix to develop an application for their business, along with branding, marketing, and search engine optimization services.
Challenges:
One of the primary challenges for Metrix was to develop an application that met the client’s specific needs. The team needed to ensure that the application was user-friendly and efficient to use, with clear functionalities that would streamline Moonyah Workforce’s workflow. In addition to the application development, the team also had to focus on branding, marketing, and search engine optimization strategies to increase the client’s online presence.
To ensure that the project was completed within the desired timeframe, the team decided to divide it into smaller chunks, each with its set of deliverables. They also allocated specific responsibilities to each team member to ensure that everyone was clear about their roles and responsibilities.
Vision:
The vision was to provide an effective solution that met the client’s specific needs while improving their online presence. The team established clear goals and designed a strategy to achieve them. The process was divided into three phases: discovery, design, and development.
During the discovery phase, the team conducted a meeting with the business owners to understand their basic requirements. The design phase involved the creation of wireframes and prototypes to ensure that the final product was visually appealing and intuitive. Finally, the development phase involved the actual creation of the application, with a focus on functionality, efficiency, and usability.
Solution:
The team initiated the project by conducting a meeting with the business owners to understand their basic requirements. Based on these requirements, they designed an application that would streamline Moonyah Workforce’s workflow and increase their online presence. A specialized development team was assigned to build the application, while the digital marketing team handled branding, search engine optimization, and marketing.
The application was developed with a user-friendly interface and was designed to enhance the client’s workflow. It included features such as job listings, the ability to apply for jobs, and a dashboard that allowed the client to manage their job postings and applications. The branding and marketing strategies were designed to promote the business and increase its reach, with a focus on highlighting the company’s values and commitment to Indigenous Australians.
Results:
After the completion of the project, Moonyah Workforce saw a significant improvement in their online presence. Their application received positive feedback for its user-friendly interface and efficiency in streamlining the client’s workflow. The digital marketing strategies helped increase the company’s reach and promote their commitment to Indigenous Australians’ involvement in the workforce. Overall, the project was a success, and the client was satisfied with the outcome. The team’s dedication to meeting the client’s specific needs and providing ongoing support ensured that the application and digital strategy remained effective and up-to-date.