Overview:
Moonyah Services is a family-owned business in Australia that offers complete building and asset maintenance solutions. They approached Metrix to help them increase their website traffic and audience engagement. As a progressive and proudly 100% Aboriginal owned company, Moonyah Services required a unique approach to their online presence to stand out from competitors.
Challenges:
One of the biggest challenges Metrix faced was to maintain the simplicity and uniqueness of Moonyah Services in a highly competitive market. Our team was responsible for developing the website and application, as well as improving their SEO and branding. With Moonyah Services being a proudly 100% Aboriginal owned company, we wanted to ensure that our approach was respectful of their heritage and values.
Vision:
Our vision was to develop a website that was simple, yet highly functional and user-friendly. We focused on using the latest technologies and techniques for application development and website design. We wanted to create a digital space that was representative of Moonyah Services’ values and cultural heritage, while also being easily accessible to their target audience.
Solution:
Our team of specialists worked on developing the application using the latest technologies, ensuring that it was highly functional and user-friendly. The website was designed and developed using WordPress, allowing for easy updates and maintenance. Our SEO team focused on keyword research and rephrasing, ensuring that Moonyah Services appeared on top of relevant search results. We also focused on developing graphic designs and branding that were unique and representative of the company’s heritage. The result was a highly functional, user-friendly, and unique website that was true to Moonyah Services’ values and heritage.
Results:
After the implementation of our solutions, Moonyah Services saw significant improvements in their online presence and engagement. The new website had an increase in traffic, with visitors spending more time on the site and exploring more pages. The SEO improvements led to an increase in organic traffic, and Moonyah Services began to appear at the top of relevant search results. The new graphic designs and branding helped Moonyah Services stand out in the market, and they received positive feedback from their clients and the industry. As a result of these improvements, Moonyah Services was able to increase their revenue and expand their client base, achieving their goal of increased online visibility and audience engagement.