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About
Nirvana Life is a premium online meal delivery service offering fresh, healthy, and delicious meals tailored to modern lifestyles. Known for its nutrition-first approach and local sourcing, the brand approached Metrix to rebuild its digital infrastructure — migrating from WordPress to Shopify, integrating custom delivery logistics, and improving checkout performance to meet the demands of a growing customer base.
Challenges
Despite a strong product offering, Nirvana Life faced multiple roadblocks that limited its growth and operational efficiency. Key challenges included:
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No Scalable Checkout System – Customers couldn’t place orders through the website, resulting in missed conversions and manual admin.
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Manual Delivery Processes – Without a routing tool, local delivery logistics were inefficient and prone to delays.
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Platform Limitations – The legacy WordPress setup couldn’t support complex product filtering, real-time inventory, or subscription features.
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SEO Gaps – Poor visibility for keywords related to meal delivery, nutrition, and local service areas limited discoverability.
Approach
Metrix designed a full-stack solution tailored to Nirvana Life’s unique business model. The goal was to modernize the website experience, streamline internal operations, and unlock consistent online growth through smarter technology and digital performance.
Strategy & Execution
The engagement involved collaborative development and end-to-end platform integration:
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Shopify Migration – Moved the entire storefront to Shopify with custom product categorization, flexible subscription logic, and advanced meal filtering.
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Custom Logistics Software – Developed a proprietary delivery tool that calculated optimal delivery zones, integrated with the courier network, and assigned shipping costs based on distance and meal volume.
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UX & Conversion Optimization – Streamlined the checkout flow with simple steps, clear pricing, and local delivery scheduling options.
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SEO & Content Structuring – Rewrote metadata, meal page content, and nutrition details with SEO in mind — focusing on “healthy meals near me,” “nutrition meal delivery,” and city-specific terms.
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Brand Refresh – Implemented visual upgrades across the site, aligning colors, fonts, and layout with Nirvana Life’s clean and modern food philosophy.
Outcomes
Nirvana Life now operates on a scalable eCommerce infrastructure, with automated routing, simplified checkouts, and a stronger digital presence. The platform empowers users to shop by diet, goal, or ingredient — driving better engagement and sales.
Key Results
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Increase in online orders within the first 60 days
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Improvement in checkout completion rate
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Reduction in manual delivery coordination time
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