Overview:
Nirvana Life is an online meal delivery service that offers healthy, nutritious, and delicious food to its customers. They approached Metrix to migrate their website from WordPress to Shopify and to implement a custom software that could track local deliveries and calculate shipping routes. They also needed to improve their search engine optimization and checkout process.
Challenges:
One of the major challenges faced by Nirvana Life was to reach a large customer base using custom shipping logics, while also keeping a tight budget. They were struggling with manual processes, and needed to streamline their order process. Additionally, they had no checkout solution in place, making it difficult for customers to purchase their meals.
Vision:
Metrix aimed to redesign Nirvana Life’s website to provide a better shopping experience for their customers. The focus was on displaying their meal options and nutrition information in a more accessible way. The goal was to make it easier for customers to filter their searches and find the meals that best suited their dietary requirements. Additionally, a custom shipping solution was created to streamline the order process and improve the overall customer experience.
Solution:
Metrix provided Nirvana Life with a comprehensive solution that catered to their needs. The website was redesigned to reflect their updated brand vision and was optimized for on-page and off-page search engines. A range of delivery functions were implemented to help streamline the order process, including a custom shipping solution that talked to their existing fleet of couriers. The checkout process was also streamlined, making it easier for customers to purchase their meals. As a result, Nirvana Life was able to reach a larger customer base and increase their revenue.
Results:
Nirvana Life’s redesigned website and custom shipping solution resulted in an increase in website traffic and revenue. The new shopping experience made it easier for customers to filter their searches and find meals that suited their dietary requirements, leading to an increase in sales. The custom shipping solution streamlined the order process, resulting in faster delivery times and a more positive customer experience. Overall, the collaboration between Metrix and Nirvana Life was successful, resulting in a more efficient and effective online presence for the meal delivery service.