Overview:
NSI Nails, a brand providing nail products for over 50 years, approached Metrix to expand their reach to customers and migrate their business to ShopifyPlus. Their objective was to provide advanced nail technologies to professional nail technicians to improve their working capabilities.
Challenges:
Working with such a prestigious brand was a challenging task for the Metrix team as they had to maintain the loyalty and current image of the business in the market. The business owner wanted to connect with customers worldwide, and the existing digital form of the business failed to make its position due to bad SEO techniques.
Vision:
The proposed objective of communicating with a vast amount of consumers outside Australia was achieved by altering the existing website. Along with this, novel SEO optimization techniques were adopted to enhance the ranking of the business in the market. The vision was to create a strong online presence that would make NSI Nails stand out from its competitors and reach a larger customer base.
Solution:
To achieve the vision, Metrix provided a remarkable solution by optimizing key phrases and keywords with the motive of outstanding ranking of the business among multiple searches. The web pages were redesigned by adding more graphic touch to make the products look more lively to the customers. All of these solutions, all together generates a huge traffic to the website. Notably, most of the clicks were from overseas. The Metrix team worked hard to create a strong online presence that attracted potential customers and generated significant traffic to the NSI Nails website.
Results:
The result of the solution was remarkable. The optimization of keywords and phrases improved the ranking of NSI Nails in the market, and the redesign of the web pages made the products look more lively, increasing the interest of customers. The website generated significant traffic, and most of the clicks were from overseas. NSI Nails was impressed with the hard work of the Metrix team, and they were successful in expanding their reach to a larger customer base. Overall, the project was a success and helped NSI Nails achieve its objective of communicating with customers worldwide.