Overview:
Pest Proofing is a pest control company based in Sydney, Australia. They provide comprehensive pest control services for both residential and commercial properties. Their aim is to offer safe, effective and environmentally friendly solutions for pest problems. The company reached out to Metrix to improve their online presence by redesigning and optimizing their website.
Challenges:
The main challenge was to create a website that effectively showcases the company’s pest control services in a clear and concise manner. Another challenge was to optimize the website to rank high on search engines, especially for location-specific searches. Additionally, the website had to be mobile-friendly, visually appealing and easy to navigate to ensure a positive user experience.
Vision:
The company’s vision was to create a website that would increase their visibility in the market and help them reach a wider audience. They wanted to highlight their expertise in pest control and emphasize their commitment to providing eco-friendly solutions. The ultimate goal was to generate more leads and convert them into loyal customers.
Solution:
Metrix proposed a solution that included redesigning the website to make it more user-friendly and visually appealing. The website was optimized for both on-page and off-page SEO, with a focus on location-specific keywords to improve local search engine rankings. A mobile-friendly design was implemented to ensure that the website was accessible from any device. Additionally, Metrix created a blog section on the website to provide useful tips and information on pest control, which helped establish the company as an authority in the field.
Results:
The efforts put in by Metrix resulted in a significant improvement in the company’s online presence. The website redesign and optimization helped Pest Proofing to rank higher on search engines, leading to increased visibility and a larger customer base. The blog section of the website received positive feedback from customers and helped establish the company as a thought leader in the pest control industry. The website’s mobile-friendly design also led to an increase in website traffic and improved user experience. Overall, the collaboration with Metrix helped Pest Proofing to achieve their goal of reaching a wider audience and generating more leads.