Overview:
The Queensland Performing Arts Centre (QPAC) is a highly reputed and prominent organization that hosts more than 1,200 performances annually and attracts over 1.3 million visitors in South Bank, Brisbane. QPAC had an existing website that they wanted to make some modifications to and contacted our team for the job.
Challenges:
The scale of the project was the biggest challenge for our team as QPAC is a highly prestigious and respected organization. The client required us to migrate their website to Cloudflare, perform marketing and search engine optimization. Our team had to work in a highly organized and efficient manner to meet the client’s expectations while keeping up the standards of the brand and maintaining the user experience.
Vision:
Our main aim was to increase the search engine ranking of QPAC without compromising the quality of their website’s content. Our team set a goal to update the content without losing its uniqueness and quality. Along with this, we created marketing campaigns and added alluring graphics to them. Our vision was to create a highly optimized website that could attract more visitors and provide them with an exceptional experience.
Solution:
To ensure the successful completion of the project, our team had an initial meeting with the client to understand their requirements and expectations for the finished solution. Our digital marketing team worked hard to increase the client’s online presence across all search engines. We migrated QPAC’s website to Cloudflare, which resulted in better website performance and user experience. We also created various marketing campaigns with eye-catching graphics and implemented SEO strategies to improve search engine rankings.
Results:
The results we achieved were commendable, and the feedback from the client was positive and satisfying. Our team’s effort and dedication in delivering high-quality solutions to clients have been our biggest reward. The changes we made resulted in a significant increase in QPAC’s online visibility, attracting more visitors to their website and generating good revenue on their expenditures.