%
x
%
About RILU e-Bike
RILU e-Bike is a leading Australian electric bicycle brand known for its high-quality, reliable, and performance-driven e-bikes. With growing demand across the country, RILU sought to improve its online experience to attract new customers, streamline communication, and increase direct online sales. The company partnered with Metrix to develop a responsive, user-friendly website built for long-term digital growth.
Challenges
Despite offering premium electric bicycles, RILU faced digital friction that limited their sales potential:
-
Lack of Professional Development Support – Previous attempts to develop a website were delayed or underdelivered.
-
Complex User Experience – Customers found it difficult to navigate product offerings and complete purchases online.
-
Limited Engagement Features – There was no live support system, and upcoming product launches were difficult to promote effectively.
-
Disconnected Back-End Flow – Employees struggled to manage customer queries, order processing, and product updates from the existing system.
Approach
Metrix focused on building a platform that seamlessly served both customers and internal staff — enhancing usability, boosting engagement, and integrating key e-commerce features tailored for growth.
Strategy & Execution
The solution addressed both front-end and back-end needs, including:
-
Responsive Web Development – Designed a mobile-first website with modern navigation, product categorization, and fast load speeds across all devices and browsers.
-
Live Chat Integration – Added real-time messaging to allow customers to communicate directly with team members for faster support and conversion.
-
eCommerce Optimization – Implemented updated product pages, simplified cart and checkout flows, and added promotional space for upcoming launches.
-
Internal Efficiency Tools – Created staff-facing functionality that made managing orders, updates, and customer inquiries smoother and more intuitive.
Outcomes
The newly launched website empowered RILU to scale its customer experience while supporting internal workflows — leading to a measurable increase in online conversions and brand engagement.
Key Results
%
Increase in website traffic within the first quarter post-launch
x
Growth in online orders via the eCommerce portal
%
Reduction in support response times through live chat functionality
Explore Other Case Studies
We have conducted numerous case studies on successful businesses, showcasing the positive impact our software has on increasing productivity, streamlining operations, and driving growth.
The Bride's Table
Metrix worked with The Bride’s Table to elevate their online presence through visual refinement, mobile-first web design, and a multi-channel advertising strategy — resulting in more inquiries, better engagement, and a growing list of dream weddings.
Greena Business Solutions
Metrix partnered with Greena Business Solutions to deliver a full Shopify migration, rebrand, and SEO strategy. The result: a faster, more professional site that increased visibility, engagement, and commercial sales across ANZ.
Fella Hamilton
Metrix redesigned the Fella Hamilton website to better reflect the brand’s timeless elegance and improve the online customer experience. With a refined layout and smoother navigation, the brand is now set up to convert and engage with confidence.
Join the Metrix community and stay up-to-date on the latest industry trends
Subscribe now and gain a competitive edge in your industry!