Overview:
The Hair Hub is a family-owned business that started in 2010 by John and Rebecca, who are both Australians. It is a 100% locally and Australian-owned business that operates from NSW. In 2017, the online store was launched, which allowed customers to shop 24/7. The Hair Hub has a strong presence in the hair care industry and offers a wide range of products to its customers.
Challenges:
The Hair Hub approached Metrix to improve its website and expand its business. The company wanted to perform search engine optimization and web development to enhance the visibility of the website. The main challenge was to attract more customers and retain existing ones through effective digital marketing strategies.
Vision:
The vision was to update the existing website to make it more expressive and communicative. The company wanted to incorporate novel SEO, branding, and marketing strategies to enhance its online presence. The goal was to create a unique brand identity that would differentiate The Hair Hub from its competitors and attract more customers.
Solution:
To improve the website’s visibility, Metrix employed several solutions. They updated the website’s keywords and key phrases to enhance its ranking and visibility on search engines. They revamped the website by adding more multi-dimensional graphics, which made it more expressive and user-friendly. Additionally, Metrix performed a Shopify migration to achieve more qualitative results. The migration made the website more functional and allowed for a more seamless shopping experience for customers. The results of the solutions generated a plethora of traffic and audience to the business.
Results:
The results of the project were remarkable. The Hair Hub was able to attract more customers and retain existing ones through the revamped website and effective digital marketing strategies. The novel SEO, branding, and marketing strategies introduced by Metrix helped The Hair Hub to create a unique brand identity that differentiated it from its competitors. The Shopify migration enhanced the website’s functionality and offered customers a more seamless shopping experience. As a result, The Hair Hub was able to increase its revenue and establish itself as a leading player in the hair care industry.