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About Yurika Energy
Yurika Energy, a division of Energy Queensland — Australia’s largest government-owned electricity company — is at the forefront of the national energy transformation. With a focus on connectivity, sustainability, and end-to-end energy solutions, Yurika partners with businesses to drive efficient and future-ready outcomes.
Challenges
While Yurika had an established market presence, their digital marketing lacked structure and visual impact. The internal marketing approach had become outdated, with no consistent campaign framework or compelling visual content.
They needed to:
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Strengthen their digital presence to match their innovation leadership
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Support local retailers through targeted outreach
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Shift focus to scalable digital advertising in place of traditional sales methods
Approach
Metrix had previously delivered successful outcomes for Energy Queensland, so the collaboration with Yurika began with an aligned vision. The goal was to craft a bold and modern digital marketing strategy that reflected Yurika’s innovation while driving real engagement with their local retail network.
Strategy & Execution
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Discovery & Strategy Planning – Conducted a structured discovery phase to understand Yurika’s mission, stakeholders, and target segments
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Digital Marketing Framework – Created a systemized campaign structure that could scale across retailers and products
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Alluring Visuals & Creative Assets – Produced a suite of high-impact graphic content for paid media and internal use
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SEO & Lead Capture Improvements – Enhanced Yurika’s digital footprint through optimized landing pages and ongoing performance improvements
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Procurement & Merchandise Collaboration – Assisted with branded merchandise and asset coordination to align offline and online identity
Outcomes
Yurika saw a marked shift in how they engaged customers and supported retailers — going from sporadic digital outreach to a consistent, results-driven engine.
Key Results
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Increase in retailer engagement via digital campaigns
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Growth in targeted ad click-through rates
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Decrease in cost-per-lead acquisition
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