Overview:
Yurika is leading the charge in the Australian energy transformation, as a part of Energy Queensland, the largest, wholly government-owned electricity company in Australia. With their extensive skills and experience, Yurika offers end-to-end, fit-for-purpose solutions that drive the contemporary use of energy, improve connectivity, and promote sustainable business outcomes. Yurika approached Metrix for digital marketing and search engine optimization to strengthen their digital presence. In addition, Metrix has also assisted Yurika with Merchandise and Procurement.
Challenges:
Working with Yurika was not a challenging task, as it is a part of Energy Queensland, one of our previously successful delivered projects. However, the existing marketing tactics lacked a structural strategy and alluring graphics. Yurika’s goal was to promote the local retailers, their target audience, and support them by digitally contacting them through advertisements, marketing, and offers.
Vision:
Energy companies have a unique opportunity as they do not rely on door-to-door sales and consultations like other businesses. Hence, everyone prefers to be digitally presented instead of physically. Therefore, our team initiated this project by creating alluring graphics for advertisements and marketing. The higher audience engagement was another motive of the project.
Solution:
Our solution began with the discovery process, which was mandatory to understand Yurika’s business, expectations, and requirements. After that, the Metrix team developed a valid plan and strategy according to the needs of Yurika Energy. The final design and development began after the planning phase, leading to the successful completion of the project.
Results:
The project delivered by the Metrix team for Yurika Energy was a huge success. The new digital marketing and search engine optimization strategy strengthened Yurika Energy’s digital presence and helped reach a wider audience. The use of alluring graphics for advertisement and marketing significantly increased audience engagement. Moreover, the company’s vision of promoting local retailers was achieved through the project, which enabled digital contact with them through advertisements, marketing, and offers. Consequently, Yurika Energy witnessed a significant increase in lead generation and revenue. The successful project completion strengthened the partnership between Yurika Energy and Metrix, opening new opportunities for future collaborations.