In 2023, the importance of Search Engine Optimization (SEO) to attract customers to your website has never been higher.
SEO involves improving your website’s visibility on search engine result pages (SERPs) to increase traffic to your site. However, achieving a higher website ranking requires continuous updates and improvements to both on-page and off-page factors.
Over time, numerous trends have evolved in the world of SEO. Search engines have undergone significant improvements, and the process of optimizing a website has become much more extensive and complex.
In this article, we will discuss the latest SEO trends and strategies that you need to adopt for better ranking in 2023.
- Artificial Intelligence
Google’s algorithm is continuously improving with the integration of artificial intelligence, especially with RankBrain. Rumor has it that this algorithm has the capability to see how much time viewers are spending on your page. Thus, it is imperative to keep your viewers engaged by providing informative and relevant content.
- Voice Search
Voice search has become increasingly popular with the advent of digital assistants such as Alexa, Google, and Siri. In 2023, it is expected that more than 50% of online searches will be conducted through voice. Therefore, you must identify the keywords or phrases that people use in voice search to optimize your webpage headings and titles accordingly.
- Mobile Optimization
Mobile optimization is now a critical factor for SEO ranking. More than 75% of people will rely on smartphones to access the internet and search engines in 2023. Thus, it is important to optimize your webpage for mobile users. People never wait for a page to take long to load; therefore, you need to ensure that your webpage loads quickly.
- Graphical Content
Graphical content has always been an important part of web design, but in 2023, it will become more important than ever. People are more likely to purchase or be attracted to better-represented images or videos. Therefore, always put high-quality images with proper alt tags so that crawlers can rank your webpage accordingly.
In conclusion, SEO is an ever-changing game that demands continuous optimization of different aspects of your webpage. To stay ahead of the competition, you need to stay updated with the latest trends and adopt them accordingly. At Metrix, we help you in understanding the previous, existing, and future trends for search engine optimization to future proof your strategies and time investment.