Safe Work Australia

About Safe Work Australia

Safe Work Australia is a national policy agency committed to improving the health and safety of Australian workers. The organization supports government and industry through research, national strategy development, and communication of workplace safety best practices. To improve how critical information was shared during the global pandemic and beyond, Safe Work Australia partnered with Metrix to overhaul its website functionality and user experience.

Challenges

As a central source of workplace safety guidance, Safe Work Australia faced several key challenges:

• Poor Content Classification – Existing site structure made it difficult to organize content types or navigate safety categories quickly.

• Information Bottlenecks During COVID-19 – Timely updates and public communication were hindered by a rigid, outdated web platform.

• Limited Integration – Lack of real-time data features and limited tracking tools meant missed opportunities for engagement and optimization.

• Long-Term Maintenance Concerns – The organization required a low-maintenance solution with long-lasting functionality.

Approach

Metrix took a function-first approach, focusing on usability, access to vital safety resources, and improved information architecture to ensure content could be easily updated and accessed — especially during periods of crisis.

Strategy & Execution

The project involved a ground-up rethinking of the digital experience:

• Content Structure Overhaul – Segmented key content areas such as guidance documents, policy updates, careers, and pandemic-specific information for quick, intuitive access.

• Updated UI/UX Design – Delivered a clean, accessible front-end interface designed for clarity and fast information retrieval.

• COVID-19 Monitor Integration – Embedded live pandemic updates and national safety guidelines into a centralized dashboard.

• Google Analytics Integration – Enabled Safe Work Australia to monitor traffic, track user behavior, and tailor content to key audience needs.

• Maintenance-Lite Architecture – Built with future-proof tech and minimal ongoing support requirements for internal ease of use.

Outcomes

The new Safe Work Australia website became a reliable hub for real-time worker safety updates, accessible public resources, and national strategy distribution. The improvements enabled faster content delivery and stronger digital engagement at a time when clear communication was essential.

Key Results

62

%

Improvement in page accessibility

45

%

Increase in content engagement

100

%

Real-time updates delivered seamlessly