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About Kick Dance
Kick Dance is a performing arts school based in Bulimba, Australia, offering a range of dance and creative classes for children and teens. Known for its vibrant community and focus on artistic development, the school wanted to improve its digital presence to attract more students and simplify website management. Metrix was engaged to support website control, SEO, and digital communication tools.
Challenges
Despite having an established reputation locally, Kick Dance faced digital roadblocks that limited their growth. Key challenges included:
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Limited Website Control – The team struggled to manage content updates or make changes without external help.
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Poor SEO Performance – The site did not rank for important local search terms like “art school Bulimba” or “dance classes Bulimba.”
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No Data Integration – They lacked a system to process enrolment forms or push timetable updates effectively to students.
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Underutilized Social Media Reach – The school wasn’t able to build or maintain engagement through digital channels.
Approach
Metrix focused on empowering Kick Dance with the tools and structure needed to manage their own website while improving local SEO and operational functionality. The goal was to build a self-sustaining, scalable platform that aligned with the school’s community-first mission.
Strategy & Execution
The strategy was built around modernizing the platform, improving discoverability, and boosting internal efficiency:
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WordPress Site Optimization – Redesigned and restructured pages using a user-friendly CMS for easy updates and page creation.
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SEO Implementation – Targeted keyword-rich content for terms like “dance school Bulimba,” “kids dance classes,” and other relevant local queries.
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Form Integration – Enabled online enrolment forms and connected them to a back-end system for easy access and student management.
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Communication Tools – Added a timetable notification system and made updates more visible through the website and social channels.
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Training & Support – Provided a walkthrough to the Kick Dance team to confidently manage the website and respond to enrolments.
Outcomes
Kick Dance is now equipped with a responsive, optimized website that’s easy to manage and built for visibility. With better SEO, higher engagement, and improved operational flow, the school has become more discoverable and efficient in serving its students.
Key Results
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Increase in search visibility for art and dance keywords
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Growth in organic website traffic within three months
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Increase in enrolment submissions online
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