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About Cowra City Council
Cowra City Council is the local government authority for Cowra, New South Wales. The council is responsible for providing public services, policy updates, and local information through its official digital platforms. Despite offering critical services, their website was underperforming — both in traffic and visibility — leading residents to rely on less accurate sources of information. Metrix was brought in to strengthen Cowra’s digital reach and improve citizen access.
Challenges
Cowra City Council faced digital hurdles that impacted communication with its community. Key issues included:
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Low Website Traffic – The site was receiving minimal local visits, reducing its effectiveness as an information hub.
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Poor Search Engine Rankings – Key pages were not showing on search results, making it hard for residents to discover essential updates or services.
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Misinformation Risks – Without visibility, residents were turning to third-party platforms for information, increasing the risk of miscommunication.
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Technical SEO Gaps – Page load speed, mobile responsiveness, and keyword optimization were not aligned with best practices.
Approach
Metrix developed and implemented a tailored SEO strategy designed to elevate Cowra City Council’s digital presence. The goal was to make the website a primary source of information by improving ranking positions, enhancing usability, and aligning content with what residents were actively searching for.
Strategy & Execution
We addressed both strategic content and technical performance:
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Keyword Strategy & Content Optimization – Identified high-relevance keywords and optimized existing content for search visibility.
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On-Page SEO – Improved metadata, headers, URL structure, and internal linking for better crawlability.
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Off-Page SEO – Built credible backlinks from local sources and directories to establish authority.
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Performance Enhancements – Increased page speed, optimized mobile responsiveness, and cleaned up broken links and outdated resources.
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Audience-Driven Content – Created and updated content that addressed common resident queries and seasonal service updates.
Outcomes
The updated SEO strategy significantly improved Cowra City Council’s digital reach. Residents now have quicker and more reliable access to local information, while the council has seen increased trust and engagement through its official platform.
Key Results
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Increase in organic website traffic
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Improvement in search visibility for local government queries
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Decrease in bounce rate from mobile users
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