Overview:
Cowra City Council is a local government council in New South Wales, Australia, that provides public services and information to its residents through its official website. However, the website was not able to effectively reach its target audience and was facing low traffic and poor search engine rankings.
Challenges:
The primary challenge faced by Cowra City Council was the low traffic on their website, which resulted in local residents seeking information from unauthentic sources. Additionally, the council’s official website was not ranking well on search engine result pages, which made it difficult for residents to find relevant information.
Vision:
The vision for Cowra City Council’s website was to provide a user-friendly and informative platform for its residents. The council aimed to improve its search engine ranking and boost website traffic to increase citizen engagement and satisfaction with the council’s services.
Solution:
To address the challenges faced by Cowra City Council, our team provided them with a comprehensive search engine optimization (SEO) strategy. Our approach included both on-page and off-page optimization techniques to boost the website’s visibility on search engines. We focused on creating high-quality content that was relevant to the target audience and optimized for specific keywords related to the council’s services. We also worked on improving the website’s technical aspects, such as its loading speed and mobile responsiveness, to enhance the user experience. As a result, Cowra City Council’s website saw an increase in traffic and a significant improvement in search engine rankings.
Results:
Our SEO services delivered positive results for Cowra City Council, with a significant increase in website traffic and improved search engine rankings. The council’s website now provides a user-friendly platform for its residents to access relevant information about local government policies and services. Our team’s efforts in providing quality SEO services were appreciated by the council, and we continue to work with them to maintain their online presence and enhance their citizen engagement.