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About GJ & Sons
GJ & Sons is a trusted electrical services provider operating across South East Queensland and Northern New South Wales. Known for their reliability and professional service, the company approached Metrix with the goal of enhancing their digital presence and improving operational efficiency through smarter web systems and SEO.
Challenges
Although well-established locally, GJ & Sons faced several digital and operational roadblocks. Key challenges included:
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Lack of Interactive Website – The old website wasn’t engaging or built to convert new leads effectively.
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Limited Online Visibility – Search engine rankings were low, making it hard to compete against regional service providers.
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Manual Job & Document Handling – Without digital workflows, booking, job alerts, and document management were all handled manually.
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Need to Preserve Brand Legacy – While modernizing, the brand’s reputation for quality and integrity needed to remain intact.
Approach
Metrix designed a phased roadmap beginning with discovery and strategy, followed by execution across development and SEO. The goal was to create a modern platform that appealed to both residential and commercial clients, while introducing systems to streamline internal workflows.
Strategy & Execution
The project was delivered in three clear milestones:
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Discovery Phase – Conducted stakeholder interviews and competitor analysis to define the site architecture, brand tone, and software requirements.
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Development Phase – Built a responsive, SEO-ready website with a clean design and intuitive navigation. Integrated a job alert system and custom-built document management workflow.
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Optimization Phase – Rolled out a search engine strategy, refined metadata, and created location-based landing pages to boost search presence. Supported the launch with a tailored marketing plan.
Outcomes
The transformation helped GJ & Sons engage a wider audience, operate more efficiently, and gain visibility in a crowded service market. With a streamlined backend and a conversion-optimized frontend, the business now has the tools to grow confidently.
Key Results
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Decrease in website bounce rate
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Increase in average session duration
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Growth in new customer acquisition
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