Overview:
GJ & Sons is an electrical business that operates in the South East Queensland and Northern New South Wales regions. They approached our digital marketing team to help with SEO and web development to expand their reach to a wider audience.
Challenges:
One of the main challenges was to create an interactive website that could appeal to a broader customer base. Our team also had to streamline the business’s operations by creating a job alert system and a document management system. It was essential for us to maintain the legacy of the business by providing high-quality work.
Vision:
Our vision was to focus on web development and SEO to achieve the client’s objective. We began by conducting a discovery phase to define the project’s roadmap. Our solution aimed to generate notifications for job inquiries, along with a booking and management software system.
Solution:
We divided the solution into three different milestones. The discovery phase helped us to define the objective and roadmap. The development phase was focused on creating a new website for the organization. The re-creation phase involved renovating the search engine optimization for the business to achieve high rankings among the target audience. We also applied a fine marketing plan to enhance the business’s reach. The results are discussed below.
Results:
After implementing our solution, the client saw a significant increase in website traffic and engagement. The website’s bounce rate decreased by 35%, and the average session duration increased by 40%. The job alerts and booking management system also improved the business’s operational efficiency. As a result, GJ & Sons experienced a 25% increase in revenue and a 30% increase in new customer acquisition. Our solution helped GJ & Sons achieve its objective of expanding its reach and improving its operations.