Nana’s Ark

About Nana’s Ark

Nana’s Ark is a well-known Australian clothing brand known for its vibrant, comfort-first apparel that blends everyday wear with expressive style. While the brand had strong recognition offline, they faced significant challenges with online sales and customer acquisition. In the wake of increased digital demand during the global outbreak, Nana’s Ark partnered with Metrix to build a high-performing online store that would reflect their brand and drive global traffic.

Challenges

As with many businesses transitioning online, Nana’s Ark needed a platform that felt like their brand — warm, expressive, and accessible — while also delivering measurable results. Key challenges included:

• Shopify Integration – Products needed to be properly structured and uploaded to Shopify with support for data analytics and performance plugins.

• SEO Performance – The brand had low search visibility, requiring both on-page and off-page SEO support.

• User Experience & Brand Match – The online store had to feel consistent with Nana’s brand identity, with simple navigation and a design-forward experience.

• Fast Turnaround – The project needed to launch quickly, as the pandemic pushed more shoppers into digital channels.

Approach

Metrix developed a hybrid approach that focused on fast deployment, performance tracking, and brand storytelling — all delivered through a modern Shopify build optimized for conversion and search.

Strategy & Execution

The project was broken down into design, development, and digital growth tracks:

• Shopify Store Build – Fully developed a responsive, conversion-optimized Shopify site that highlighted key product categories and drop collections.

• SEO Campaign Rollout – Executed keyword research, content structuring, image alt tagging, and metadata optimization. We also established a backlinking strategy to improve long-term rankings.

• Brand Identity Integration – Created layouts, color systems, and visuals aligned with Nana’s Ark’s personality — ensuring the online store looked and felt true to the brand.

• Analytics & Plugins – Implemented tools for conversion tracking, user behavior analysis, and ongoing performance measurement.

• Ongoing Support – Continued optimization and strategy to maintain rankings and assist with seasonal product launches.

Outcomes

Nana’s Ark now operates a global-ready online store that not only reflects their unique identity but also delivers in traffic, usability, and sales. The business has expanded its reach beyond Australia, with new customer bases forming organically through SEO and social campaigns.

Key Results

56

%

Increase in online store traffic in the first 90 days

39

%

Growth in average order value after UX enhancements

3

x

Improvement in keyword rankings across major product categories