Overview:
Tourism Australia is an official organization that promotes tourism in Australia. It aims to attract more international tourists to the famous destinations in the country. The organization works on advertising, public relations, and promotion of tourism to new visitors. In order to improve their visibility and attract more tourists, Tourism Australia approached Metrix to renovate their entire branding and work on search engine optimization. As a result, their website is now ranking on top of the search engine results pages (SERPs).
Challenges:
Although Tourism Australia had a functional website, they were struggling to secure a good position in the search engine rankings. Moreover, the existing graphic work was not up to the mark, and they found it difficult to showcase their content with a delicate approach. Furthermore, the website was not optimized for search engines, which resulted in low rankings due to incorrect keywords associated with the niche.
Vision:
Tourism Australia was looking for search engine optimization tactics to maintain a prominent position for their website. They aimed to encourage more individuals to visit and explore the tranquil beauty of Australia. By working with Metrix, Tourism Australia hoped to improve their website’s ranking and visibility, making it easier for tourists to discover the country’s tourist sights.
Solution:
Before developing on-page and off-page strategies, Metrix conducted extensive research to provide a wholesome experience for Tourism Australia. They devised a series of successful techniques, including updating existing keywords and adding more relevant content to the website. The team worked on improving the graphic work to showcase the content with a delicate approach, making it more visually appealing to the audience. In addition to this, Metrix optimized the website’s structure and layout for better search engine performance. As a result, Tourism Australia’s website gained more exposure to search engines and experienced a significant boost in traffic.
Results:
The implementation of Metrix’s solutions resulted in Tourism Australia’s website ranking on top of the SERPs. The website’s traffic increased exponentially, and the organization’s brand image was enhanced due to the improved graphic work. More individuals from all over the world were encouraged to visit Australia’s famous tourist spots, generating more revenue for the country’s tourism industry. Overall, the collaboration between Tourism Australia and Metrix was a success, resulting in positive outcomes for the organization and the tourism industry in Australia.