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About Tosca Industries
Tosca Industries is a leading Australian manufacturer of industrial adhesives and sealants, serving high-performance sectors such as automotive, aerospace, construction, and packaging. Founded in 1985, Tosca has built a reputation for quality and innovation. However, its digital presence no longer reflected its industry standing — prompting the company to partner with Metrix to rebuild its website and increase online lead generation.
Challenges
Despite strong manufacturing capabilities, Tosca’s digital footprint was holding the business back. Key issues included:
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Outdated Website Design – The previous site failed to communicate the scale and professionalism of the business.
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Low Traffic & Engagement – With no SEO strategy or content structure, the website struggled to attract or retain visitors.
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Poor Load Performance – Slow page speeds and non-optimized assets affected user experience and search rankings.
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Lack of Lead Capture – The site did not offer pathways for inquiry or conversion, limiting potential client outreach.
Approach
Metrix took a comprehensive approach to modernize Tosca’s digital presence — blending technical performance improvements with strategic content design to boost credibility, usability, and lead flow.
Strategy & Execution
The solution focused on user experience, product clarity, and growth enablement:
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Full Website Redesign – Developed a clean, responsive interface optimized for desktop and mobile users with streamlined product navigation.
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Content Revamp – Refined service language to clearly communicate offerings, certifications, and industry applications.
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Page Speed Optimization – Compressed media, refined code, and improved hosting performance to reduce load times and bounce rates.
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SEO Overhaul – Rebuilt page metadata, internal linking, and keyword hierarchy for better visibility across product and industry terms.
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Lead Capture Implementation – Integrated custom quote request forms and CTAs on product and category pages.
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Blog Launch – Created a content hub to share insights on materials science, adhesive innovation, and use-case stories — driving organic traffic.
Outcomes
Tosca Industries now operates a high-performing website that better reflects the company’s industry position. The site has become a central tool for marketing, lead capture, and customer education — enabling Tosca to expand its footprint in both domestic and international markets.
Key Results
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Increase in organic website traffic within the first 90 days
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Growth in average session duration
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Increase in lead form submissions
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