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About Allan Bullock Solicitors & Advocates
Allan Bullock Solicitors & Advocates is a Brisbane-based legal firm with over 20 years of experience providing a wide range of legal services to individuals and businesses. Known for their high-quality legal advice and representation, the firm had built a strong reputation through word of mouth — but their online presence didn’t reflect their professionalism or long-standing expertise. They partnered with Metrix to modernize their digital identity, attract higher-value clients, and compete more effectively in a competitive legal market.
Challenges
Despite their experience and results, Allan Bullock Solicitors & Advocates faced several growth-limiting challenges:
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Limited Online Visibility – The firm was difficult to find via search, limiting opportunities from organic traffic.
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Outdated Website – The site was clunky and uninspiring, failing to instill confidence or prompt enquiries.
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Inconsistent Branding – Visual identity and messaging lacked consistency, making it hard to build trust at a glance.
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Minimal Digital Engagement – The firm wasn’t leveraging social channels to build awareness or client relationships.
Approach
Metrix set out to align the firm’s digital presence with the quality of service they provided in practice. The goal was to build authority online, streamline digital interactions, and drive consistent client acquisition — all while reinforcing the firm’s credibility and professionalism.
Strategy & Execution
Our strategy included a full-stack digital transformation, focusing on visibility, credibility, and user experience:
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Website Redesign – We launched a clean, modern site with service-specific landing pages, strong calls to action, and a clear user journey to boost conversions.
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Search Engine Optimization (SEO) – Targeted keyword research and content optimization lifted their ranking in local legal searches, while backlink building drove domain authority.
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Social Media Marketing – We set up branded social profiles, created educational and trust-building content, and managed regular posting to grow their digital footprint.
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Brand Refresh – A refined logo, updated typography, and a clean brand system helped establish visual consistency and elevate professionalism across all materials.
Outcomes
Allan Bullock Solicitors & Advocates now stands out as one of Brisbane’s most reputable boutique legal firms online. Their new digital presence generates regular inbound leads, builds trust from the first impression, and supports their long-term growth strategy.
Key Results
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Increase in leads generated online
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Increase in engagement rates
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Increase in website traffic
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